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THE LEWIS REED GROUP PRIVACY POLICY

There is a full privacy statement below which you are free to read - however this section provides a summary of what data we collect and what we do with it in simple and straightforward terms.

If you have any questions at all, feel free to email us on data@lewisreedgroup.co.uk

Online data – we use google analytics to collect overall data on the number of visitors to our site and what they do when they are there. For example, if 100 people viewed our home page and then 86 of them viewed an individual product, we can see that information. We also review how long people stay on our site and broadly, where they come from down to a regional level. We do not store or collect any data on IP addresses or use that data to identify individuals. Although this information is available through google analytics, it is not used by us or processed in any way. We use the data we collect to alter our website on a general level. We do not, at present, tailor the site to individuals.

Customers – we collect the names and addresses of our customers as well as their contact details for the purposes of delivering correctly specified vehicles and then maintaining them. This is necessary if we are going to be able to deliver on our customers’ requirements. Clearly, it would be difficult to supply a WAV to a customer if we didn’t know their name or address, or their specific requirements. Similarly, we need to be able to ring customers to discuss details and confirm appointments. We also collect information on behalf of our partners, such as Motability and insurance companies, so that we can adapt the vehicle to an individual’s needs. We communicate with our customers during the delivery of the product on the legal basis of contractual obligation. Once we have completed a sale, we store customers’ data for 10 years after which it is securely destroyed (shredded). We also send out annual reminders and mailings to our customers, this is done on the basis of legitimate business interest. It is in our interest to keep in touch with our customers and inform them of developments and maintenance/service. We also send our customers a monthly email newsletter, from which they are free to unsubscribe.

You can opt out of receiving any contact, other than that mandated by our contractual obligations, by clicking here.

Business Prospects – we source and collect the details of businesses, and individuals in those businesses, for the purposes of marketing. We send out email newsletters, direct mail and make sales calls. This is done on the basis of legitimate business interest. It is in our interest to communicate with businesses in our area to sell our services, and it is in their interests to receive our communications.

You can opt out of receiving any communications by clicking here.

We pass on your data to our approved suppliers, if required, to complete the work you have requested. We also pass on business email addresses to our marketing suppliers for the purposes of email marketing. We do not sell your data or pass it on to any unrelated third parties. We keep your data as secure as possible, respecting your right to privacy.

You have the right to be forgotten by us. If you want to be forgotten, please click here.. We will remove all the data we hold other than what is required under our contractual obligations (we must hold some data for 10 years). We will not however communicate with you (except where this is legally required, for example in the instance of a vehicle recall).

However, you should be aware that by being forgotten, should your details be passed to us or you make a new enquiry, we will neither hold, nor have access to data about you. We also need to store some data, in a secure place, to ensure that we remember your request to be forgotten (for example should we need to restore systems from a backup, we need to know, to remember, that you wanted to be forgotten).

As part of handling and processing your data we have a designated Data Controller and this is your first point of call should you have any issues or questions about what we do, or why we do it.

Your Right to be informed

You have the right to be informed about what we do with your data, and why. Therefore, to ensure that you are, we have compiled a handy summary below. This privacy and cookie policy lays out our specific commitments, in compliance with GDPR 2018.

Our Data Controller is:
Lewis Reed (WAV) LTD
Unit 2, Plantation Court, Plantation Road,
Wirral International Business Park,
Bromborough, CH62 3QR
data@lewisreedgroup.co.uk

How we collect your data – We collect your data from phone calls, emails, from your appointed representatives and in the case of Businesses, web search engines, directories and websites.

Lawful basis of our processing – we process data under our contractual obligations to you, and under our legitimate business interests. Contractual Obligations – it is necessary for us to process your data to deliver on our contractual obligations. Legitimate business interest – it is in our legitimate business interest to keep you informed of our products with the purpose of retaining your custom for the future, or, if you are not currently a customer, for the purposes of potentially supplying you with our product.

When we process your personal information for our legitimate interests, we make sure to
consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.

Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We collect a range of data – information required to adapt and sell you a WAV, including details of relevant health issues, specific requirements, and financial information required to complete the purchase. We also collect contact details (e.g. email address, phone number, address). This data can include details of individuals under the age of 16, where necessary, to complete our contract. Where the individual is under the age of 16 we obtain explicit permission for all contact, from the individual and if under 13, from their parent or guardian.

We may share this data with finance companies, Motability and other relevant third parties – with whom you would expect us to share data for the purpose of adapting and providing you with a WAV. We also share limited contact details with our appointed marketing agency to support our marketing campaigns.

We do not transfer data outside of the UK or EEA. However by the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world, google analytics data for example. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. Any transfers the data outside the EEA it will ensure that all reasonable security measures are taken and that any third party processers will be required to process the data in accordance with GDPR.

We retain all data for 10 years from last purchase or last contact, after which it is securely destroyed.

You can find more information on your individual rights on the ICO website by clicking here https://ico.org.uk/

You can withdraw your consent for any aspect of our data processing at any time by  clicking here. Please be aware that we must process and maintain data to support contractual obligations to you and to third parties (e.g. Motability) so withdrawing your consent will not necessarily mean your data is deleted. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.

You can also lodge a complaint with the ICO if you feel we have not lived up to our obligations by clicking here https://ico.org.uk/concerns/

The data we hold comes from two sources – for our customers it comes from the customers themselves (or their appointed representatives). For our business contacts it comes directly from them, or from publicly available sources including the internet.

We do not use our data for the purposes of profiling or automated decision making. Except that we use google analytics data to help develop or website, and details on purchases to manage our stock pipeline. All analytics data is anonymous. If you want to exclude yourself from being monitored by analytics, the simplest way is to use private browsing. We use cookies – specifically google analytics – to track behaviour on our site – using private browsing will ensure that your visits are not tracked. It is not technically possible for us to remove individuals from the analytics data at present.

In order to provide you with the best, tailored experience of our site we will need to place small text files, or ‘cookies’, or your computer. Most cookies that we use are ‘session’ cookies and only exist for the time that you are using our site. They perform functional tasks – such as remembering that you are logged in as you move from page to page, or to pre-load your personal details into forms to save you time.

We also track cookies anonymously to fuel our site analytics and learn how to improve your experience and hone the relevance of our products and services.

We also use cookies in our emails to track open rates and other performance indicators – again, so that we can continually improve the relevance and experience of our offering to you.

You can set your browser to reject all cookies. Please note that if you do this then certain areas of this website will not be able to function for you. Choose a browser setting that rejects third-party cookies but allows the benign, functional ones that make the good stuff work.

External links to any site other than ours are not our responsibility – obviously we cannot control how any other business handles your data.

Security – You can rest assured that all of your personal data is kept secure. Unfortunately, no data transmission over the Internet is guaranteed 100% secure, but we do take appropriate steps to protect the security of your personal data as required under our obligations under GDPR.

We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email data@lewisreedgroup.co.uk

Contact – Any queries or concerns about the use of cookies on this website should be sent by email to;

data@lewisreedgroup.co.uk
or addressed to the Data Protection Controller, Lewis Reed (WAV) LTD, Unit 2, Plantation Court, Plantation Road, Wirral International Business Park,
Bromborough, CH62 3QR

Copyright – The Lewis Reed logo and contents of this website (including text, design and graphics) are trademarked and copyrighted materials of Lewis Reed Group or its partners. All rights are reserved.

Online Advertising We May Use – We reserve the right to use Google AdWords Remarketing to advertise ourselves across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your internet browser. The cookie does NOT in any way identify you or give access to your device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

How to Opt Out of Remarketing and Advertising – If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.

You can also opt out of any third-party vendor’s use of cookies by visiting www.networkadvertising.org/choices/

This Policy was updated on 12th April 2018.

HOW CAN WE HELP YOU?

Should you be interested in learning more about how Lewis Reed can help you, please either give us a call on 0151 343 5360, or by filling in the contact form below.

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Have any questions? Call today!
0151 343 5360